How Konnecto's Publisher Discovery Platform Helps Affiliate Managers Find the Best Partners for Them

Konnecto offers affiliate program managers access to cutting-edge Publisher Discovery tools that enable them to source and find affiliates that aren’t only sending traffic to their competitors but helps them discover the exact partners that are sending them conversions too!

Our solution addresses the complex challenges faced by affiliate managers in today's competitive affiliate environment. Explore how Konnecto can elevate your affiliate program to new heights with intelligent publisher discovery coupled with a few tips on how to find new affiliates that can drive incremental sales for your business!

Unparalleled insights through advanced Data Analytics

Our Publisher Discovery tool is built on sophisticated data integration and proprietary analytics capabilities helping you weed out the best publishers to convert to your program based on conversion data. 

We excel at reverse engineering conversion paths across various industries, providing you with deep insights into competitor strategies and market dynamics. Utilize Konnecto’s comprehensive data insights to identify potential affiliates who have an audience aligned with your target market. Analyze their traffic sources and engagement metrics to ensure a good fit.

• Access detailed conversion metrics and know exactly where your brand needs to appear on the publisher’s page or site to convert best
• Discover product-specific conversion data with daily alerts that can show you immediate areas to focus on for new conversion opportunities with existing or new partners

By leveraging these insights, you can make data-driven decisions that significantly impact your affiliate program's success - as you’ll be able to identify affiliate partners that are already driving sales to your competitors and plan accordingly to target your outreach to win them over to your brand too!

Uncovering the hidden opportunities for smarter outreach

We go beyond traditional publisher discovery by identifying potential affiliates from adjacent or unrelated sectors. Konnecto allows you to see which affiliates are driving traffic to your competitors, providing you with a list of potential partners. 

This unique capability opens up new avenues for growth and diversification, allowing you to:

• Tap into new affiliates not in your program but who are already performing for your competitors
• Diversify your affiliate portfolio mix to the publishers that match your customers
• Send personalized outreach backed by actual performance data demonstrating your understanding of the affiliates audience and making it easier to establish rapport as your email outreach can be highly focussed to ask for specific placements. This saves a lot of time as affiliates can see you’ve done your due diligence on their brand and will appreciate you being able to get to commercial discussions a lot faster.

Finding valuable partners and engaging with them in a meaningful way as a first touch point can help affiliate managers improve their outreach success, and spot previously overlooked publishers an opportunity to onboard and earn a lot faster.

Getting access to early opportunity alerts to new affiliates also gives you a clear head start to build relationships with affiliates that really matter, before your competitors ever do. 

Proactive monitoring and customizable daily alerts

Imagine you started every work day with a clear understanding of exactly where you need to focus your time and effort to gain more sales and meet your targets. 

No more traffic assessments and rough estimates of whether partners will be able to convert - just open your email and get a list of partners that will really convert - right there in your inbox.

Our sophisticated alert system keeps you proactive and well-informed:

• Receive notifications when new publishers start generating conversions for competitors
• Get alerted to significant increases in an affiliate's conversion contributions to competitors’ increase
• Stay informed about changes in rankings for partners you’re working with - or - get alerted to brand new placements that are ranking on partner sites you’re not yet working with

Our highly customizable alerts allow you to set specific thresholds for competitors and publishers, ensuring you receive relevant information that fits your unique requirements. No more time wasted looking through data rich reports to spot the diamonds. 

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Comprehensive market analysis

It’s not enough to see what new affiliates can bring to your business, without having an understanding of where you’re currently trending in the wider niche you’re operating in. Is it possible to gain new sales from focussing on recruitment - or should you double down to secure the relationships you already have?

Now you can gain a holistic view of your own affiliate landscape with our gap analysis features:

• Understand your share of voice compared to competitors
• Analyze conversion share across the industry
• Assess the total addressable market (TAM)

This broader context helps you set realistic goals and develop strategies to capture a larger market share or understand where to leverage your existing relationships to keep competitors out of your space by leveraging the partners that really matter based on conversion data. 

With all this data, collectively at your fingertips you can actively recruit more affiliates with greater ease!

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Give it a try for yourself - Free Gap Analysis

At Konnecto, we're committed to revolutionizing affiliate program marketing with impactful data.

Our Publisher Discovery tool is more than just an insights platform – it's a game-changer for your affiliate program as it weeds out real opportunities and saves an enormous amount of time being spent on guesswork. 

We empower you to make informed decisions, uncover hidden opportunities, and build lasting, profitable partnerships. Experience the Konnecto difference and take your affiliate program to new heights. 

‍Schedule a personalized demo today to see how our Publisher Discovery tool can enhance your specific industry and brand needs. Let us help you navigate the complexities of affiliate marketing and drive unprecedented growth for your business.