Unlocking Affiliate Success with Conversion-Based Publisher Discovery

Forrester research revealed an interesting stat recently, that 20% of marketing directors think affiliate marketing is the most important channel for their organization's customer acquisition. With the affiliate industry now standing at nearly $19 Billion dollars we’re not surprised that it’s becoming tougher to find the right partners to work with to grow your program performance.

Konnecto is built for affiliate managers who want to scale. Our innovative solution is designed to empower brands with unparalleled insights into their affiliate program performance offering gap analysis and conversion insight that helps brands make informed decisions based on real consumer conversion data vs traffic assumption!

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The Power of Real-Time Conversion Data

Our Conversion-Based Publisher Discovery tool provides a live list of all publishers generating conversions for your competitors based on consumer conversion data which provides a more accurate view of what publishers are working for similar or like-for-like brands also operating in your competitive markets.

This real-time data offers invaluable insights into:

• Conversion rates: Understand which publishers are driving the most conversions in your industry and understand what brands they’re working more closely to.
• Monthly trends: Track performance over time to identify rising stars and consistent top performers with real time alerts when sales conversion data changes.
• Product-specific data: Gain granular insights into which products are converting best through specific affiliates.

This level of detail allows you to make data-driven decisions when selecting and prioritizing affiliate partners to promote your brand. It can also help you spot fast moving trends or opportunities when publishers drop your competitors and provide you with insight on how to pitch and win over these high performing publishers from your competitor brands. 

Understanding the product conversion information can also help you target seasonal budgets more effectively and work with the right partners, at the right time and the right price points to increase your program sales. 

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Comprehensive Performance Metrics

We believe in giving you the full picture. If a picture paints a thousand words, our data dashboard gives you enough insights to write a going to war novel, allowing you to build a strategy and tactical plan to win over market share from your competitors.

Our tool provides a range of performance metrics to help you evaluate potential partners to invest your time, energy and resources in:

• Access to Traffic sources: Understand how affiliates are driving relevant traffic to your competitors and where that traffic is being sourced from to sense check the quality and effectiveness of their proposition against your target customers.
• Top-converting placements: Identify the specific placements that are generating the most conversions within a publishers portfolio of sites. Right down to the page and keyword that would be the best placement to gain access to for your brand to convert. 
• Audience overlaps: Gauge how well an affiliate's audience aligns with your target market and align your budget to spend where customer conversion is most likely to happen.

These metrics enable you to quickly assess the potential impact of each partner, streamlining your outreach and negotiation processes.

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Automated Monitoring and Real Time Data Alerts

Wouldn’t it be nice to know exactly where to focus your time every day to gain the best results for your affiliate program sales targets? Stay ahead of the curve with our automated monitoring systems which enable you to receive daily alerts to optimize campaigns and your relationship mix, exactly when you’re seeing conversions change and not a few days after! 

• New customer alerts: Receive notifications when up-and-coming or new to market publishers start generating conversions for your competitors giving you the edge to build early adopter relationships with them.
• Performance change alerts: Get alerted when an affiliate's conversion contribution increases significantly (e.g., by more than 20%) utilize that as an early signal to avoid potential hidden or unwitting affiliate fraud
• Ranking and placement changes: Stay informed about shifts in affiliate rankings or new placements that could impact your strategy and sales conversions and act early to rectify them without missing out on meeting your monthly targets when things change.

This proactive approach to publisher management ensures you never miss an opportunity to optimize your affiliate program day by day.

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How Konnecto Compares to other discovery and AI intelligence tools 

Whilst there are several products on the market offering data intelligence it’s important to understand exactly how Konnecto differentiates itself from these. Here are three reasons why our data and discovery tool offers a powerful advantage for affiliate managers who want to scale up their program and make better use of their resources:

1. Real Product-Specific Conversion Data: 

Unlike other category-based data approaches, we offer granular, product-level conversion data. 

This allows you to:

• Identify top-converting affiliates for specific products
• Optimize your target outreach list based on actual performance metrics
• Adapt your strategy in real-time based on monthly trends

2. Comprehensive Gap Analysis: 

Konnecto goes beyond audience reach and conversion journeys to provide clear insights on how to position your program within the competitive environment you’re operating in

This allows you to:

• Gain detailed benchmarking against your competitors to leverage to your advantage
• Identification of untapped or new market opportunities
• Insights to enhance your overall market penetration and positioning

3. Automated Monitoring with Prescriptive Recommendations: 

While other tools offer a variety of AI-driven insights, we provide data that helps you effectively plan based on live conversion sale data.

This allows you to:

• Build your own program alerts on changes in rankings, placements, and competitor activity with a simple ask.
• Can deliver prescriptive recommendations for maximizing partnership impact and ROI
• Offers time-saving automation for your teams to focus on strategic marketing or relationship building tactics 

It’s really that simple, we offer more insight in one platform enabling you to make business decisions that drive incremental sales. 

Experience the Konnecto difference and transform your affiliate marketing strategy today.

‍Book a demo today and get a FREE Gap Analysis for your program.